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http://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;view=text;rgn=main;idno=3336451.0013.305

Google Scholar is far easier to spam than the classic Google Search for Web pages. While Google Web Search is applying various methods to detect spam and there is lots of research on detecting spam in Web search, Google Scholar applies only very rudimentary mechanisms—if any—to detect spam.
 

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