"A great campaign by Museum of London using Augmented Reality. And a great interaction between mobile marketing and out of home communication.
“The app leads you to various locations around London using either the map or GPS. Once you’re there, click the “3D View” button, and the app will recognize the location and overlay the historical photograph over the live video feed of the real world, giving you a brief glimpse into how the past looked.”...."
Wolf Thomas - am Donnerstag, 17. Juni 2010, 21:27 - Rubrik: Web 2.0
